It’s easy to be seduced into going along with the herd when it comes to investments. When the stock market soars, we all get a little more bravado. “There’s nothing like the stock market! It’s so easy to make money! Buy! Buy! Buy!” Similarly, when the stock market is falling, going from downturn to correction to bear, it’s just as easy to switch gears: “The market is falling and is never going to stop! Get me out! Sell! Sell! Sell!” Yes, whiplash is a thing when it comes to investing, but only if you let it be a thing.